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DADult Life | June 20, 2018

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Release your inner child at giant adult-only playground in London

9NINE playground

Recognising the lives of adults can be somewhat grey and routine at times, what with work, bills and so on to manage, nutrition brand 9Nine has built a giant adult-only playground.

The producer of healthy seed-based snacks will host the playground, which is set to come complete with slides, swings and see-saws appropriately sized for full-grown folk, at London Fields on Saturday 29 and Sunday 30 July.

9Nine claims it’s keen to invoke inner children everywhere as play creates pleasure, imagination, fun and interaction, all of which are saidf to benefit mental health.

“Happiness is at the heart of our brand and while we feel we have nailed the nutritional side of things, we wanted to do something that gave physical presence to a topic that we believe needs more column inches,” said 9NINE marketing director Kerry Collinge.

“Play is in our DNA – we’re simply bringing the right tools to the table! “We’re talking giant slides, jumbo swings and super-sized see-saws. In a world where our actions are usually dictated by what we have to do, we wanted to provide a place where people could come and let go and feel happy and free without any stress or rules.”

DJs, refreshments and, of course, 9Nine snacks will be present at the event, which runs from 11am on both days, ending at 10pm on Saturday and 9pm on Sunday.

The playground is free to enter, while donations made at the event will go to Play England and Hackney Play – charitable associations that encourage activity and playtime in the local area for young people.

Professor of psychology Richard Wiseman, University of Hertfordshire, said: “This is a great opportunity for adults to find their inner child! Research shows that being playful makes us happier, more open-minded, gets the creative juices flowing, helps us bond together and can even help those suffering from depression.

“Humans are hardwired to play, and this doesn’t stop in childhood. It’s great to see 9NINE championing lifelong playfulness; every adult could benefit from an afternoon in a giant playground!”

Fancy it? Pre-booked tickets have all been claimed, but limited space is available on the day – The 9Nine Playground is open to those aged 18 and over and can be found at London Fields (West Side, London E8 3EU – opposite the entrance to the lido).

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