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DADult Life | March 21, 2018

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Stag do season: The most popular party destinations for men in 2017

Stag Do

I’m at that age now when the times of regularly going out, getting inebriated and waking up feeling like you want it all to end after a night at Liquid have long passed.

In the main, this has been replaced with civilised dinners and cinema trips with other couples.

I’m not complaining – the thought of excessive Malibu intake still brings on flashbacks of some dark times.

Of course, babies and weddings are regular occurrences for those of us pushing 30, but how much money gets pumped into the parties that lead up to that marital bliss and family life?

Well, apparently it’s “Stag Friday” (Friday 27th January) and £19.5m is expected to be spent on stag do bookings today alone, The Stag Company reckons.

The firm added that January overall will generate a £150m spend on stag and hen parties, which seems to be the result of Brits looking for a pick-me-up to get through the drab start to the year.

That’s a big chunk of change, amounting to a fifth of the UK’s annual £750m spend on stag parties – during which stags spend an average of £250 per trip.

If you’re looking for inspiration, the top five stag do destinations for 2017 are:

1. Bournemouth

2. Brighton

3. Prague

4. Newcastle

5. Budapest

Other locations to experience booking increases included Dublin, Berlin and Krakow.

Shame Lisbon didn’t make the cut. I went on a stag do there last year, which, regrettably, coincided with my birthday.

I say regrettably because that collision of birthday with stagging resulted in that post-Liquid sensation all over again.


“We’re now sending groups off for afternoon teas and celebrity baking afternoons.”


“If last year’s trends are anything to go by, Stag Friday will be the single biggest day of the year for bookings as January’s pay arrives and stags set their plans into action,” said The Stag Company CEO Rob Hill.

“Around a third of marriage proposals happen in the run up to Christmas, and a fifth of stag dos are booked in January so it is a critical month.”

Activities, however, are changing somewhat. Bubble football claimed the top spot, while foot golf, clay pigeon shooting and dog racing are all in demand.

And it seems today’s stags only have eyes for their other halves. Lap dancing bookings are down by 47 per cent, while celebrity restaurant bookings increased 28 per cent.

Hill added: “Our booking patterns show stag do stereotypes are wearing thin – our customers are more mature and want original, authentic experiences that they’ll cherish and remember for the right reasons.

“We’re now sending groups off for afternoon teas and celebrity baking afternoons alongside outside pursuits that put the focus on camaraderie, adventure and enjoyment.”

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